Traffic - Stopping Ideas for Trade Shows from
prepared by Mel Prestamo
Traffic - Stopping Ideas for Trade Shows from prepared by Mel Prestamo |
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Let us help you direct customers in your direction.
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Click here for a PDF
copy of this information to me emailed to you.
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Follow-up |
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Check the reputation of your
organizers with prior year’s attendees.
As with any other vendor that you may elect to buy
services from,
check the |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Make sure that you
understand the possible extra costs!
Show organizers use "extra services" as a huge profit
center.
Check out the costs |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Make sure you label all your
parcels with a highly visible packaging
tape.
Neon colored tape with a vibrant imprint of your company
name
or logo will |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Find out where you are.
Request a floor map with your booth location clearly
marked out
so that you |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Ask who your neighbors are.
Make sure that your neighbors display won't block or
incur on
your space. It may |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Send out pre-show
invitations and announcements to key buyers
that you want to reach in the show area.
Don’t rely on the organizers. It’s your job to make sure
that
the right people find Use of E-mail can be a great means of reaching key prospects
and buyers
while minimizing your cost. |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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| q | q | Define Your Target Audience.
Each group has its distinctive tendancies. Designing your materials to reflect those tendancies can raise the level of your effectiveness and success. |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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| q | q | Define Your Trade Show
Objectives.
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Due Date: ___/___/___ Responsible Party: ___________________________ |
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Keep a list of your target
accounts on hand.
Keep a track record of your success and who you spoke to. |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Design your booth and floor
space to make it convenient to stop
in.
Don’t block the entry way with racks and tables. Make
sure you
have an easy to BROWN & BIGELOW Interested in Banners or Table Skirts for your booth: email: melprestamo@brownandbigelow.com |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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| q | q | Prepare Your "What's NEW at (Your Company) Story" Don't be caught unprepared. Know and Rehearse what you want to say to visitors to your booth.
Remember your customers are attending the Trade Show to gather information on new products, ideas and services. Their checking out your competition. But they really want to confirm that they are doing business with the right vendor - YOU! |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Choose a manner to promote
your booth that will attract attention.
Some successful promotions include videos of popular
sporting
events, or |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Sponsoring a contest or game
is an easy way to attract attention.
Something usual or interactive that will cause people to notice your action. |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Make sure that you have a
mechanism to collect information and
to follow up on it.
The worst thing you can do at a trade show is return
without the
names and |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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If you are not good at
meeting and gathering the information
that you need through conversation, then sponsor a drawing.
Let prospects put their cards into a bowl. It isn’t
clever, but
it works. Attendees |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Choose a theme.
Themes are an effective manner in which to make an
impression.
If you choose to |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Project a unified company
image.
Outfitting your trade show sales team in company colors
with logo’d
clothing is |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Staffing your booth
Staff your booth with enough sales people to be able to
rotate
for meals and |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Don't take meals or snacks
at your booth.
Food is messy. Yes, you have to eat. That is why you
bring enough
people to be |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Bring plenty of brochures
and business cards.
Make sure that you enough sales information. But also
make sure
that it is |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Distributing information.
Business cards are cheap. Four color sales literature
can be expensive.
If you Customize you Business Cards for each Trade Show Event. If you
are working a captive audience for a specific customer - |
Due Date: ___/___/___ Responsible Party: ___________________________ |
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Prepare a follow up
plan.
Research
shows that 79% of trade show leads are not followed up on after a show.
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Due Date: ___/___/___ Responsible Party: ___________________________ |