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Special NCU BONUS  Offer for New Calendar Buyers - through 9/30/10

Find out why Advertising Calendars are still your best advertising investment!
What's Your Distribution Plan? Click here for a couple of suggestions.


Calendars Have Sales Power - 85% of all homes & 83% of all Businesses have and use calendars every day.
  • A calendars serves as a point of reference and is viewed hundreds of times each and every day.
  • 94% of all business people can recall the advertising message on their calendars
  • Visual presentation of your brand & company ID
  • When a customer displays your calendar with your brand on it they demonstrate loyalty and a perosnal endorsement to others
 Calendars are Personal -
65% of homes & business people use calendars to note appointments.		 Calendars are Targeted Marketing - You control the distribution. There's no wasted exposure.
  • You can obtain ownership of your customer's office wall, kitchen, or desk with
  • a high degree of cost effectiveness
Calendars are a Necessity -
Nearly 100% of all homes & businesses use a calendar [as many as four] 		Calendars have Gift Value -
Because pf their usefullness & attractiveness, calendars have a high perceived gift value.		 Calendars are Appreciated -
People appreciate calendars in the home & work place and go out of their way to get them.
Calendars Build Good Will -
They become a part of an advertiser's friendly image. Their distribution builds good will.		 Calendar Advertising Will Grown Your Business!
They tell:
  • Who you are,
  • What you do,
  • Where you are
They invite you customers & prospects into your business.		 Calendars are Cost-Effective-
For pennies a day, you can maintain advertising sign space on the most important bill board space anywhere - your customer's wall.
  • If you invest $3.65 in calendar advertising
  • you have bought signage inside a buyers office for $.01 per day.



BONUS Free Goods Offer for first time buyers of Brown & Bigelow Advertising Calendar Products
  now through September 30, 2010.
 


• Stapled.
• Quality gloss stock.
• 13 month, color photos and pad.
• Size: 10 7/8" x 18", opened; 10 7/8" x 10", closed.
Full-color ad imprint available.
Customize your own calendar!
+ 10% NCU BONUS
Ask about our New Designs
for 2011
New Design Independence Calendar
6-Sheet Executive Wall Calendars
Pricing: $3.60 & up + 25% NCU BONUS
Pricing includes one-color imprint.
Daily Investment: $.02 penny per day
Calendar pricing is discounted
for early orders prior to
  August 31, 2010
6-Sheet Business Calendars
Size: 14" x 22"
Size 14" x 22" • Tinned at Top
Ad Space 13" x 2 1/2"
Daily Investment:  $.02 cents per day
+ 25% NCU BONUS
    
 

  



New Exclusive Subject
Great Selection of Scenic Style Calendars
+ 25% NCU BONUS
Rockwell is still the most popular art subject
Size: 10 13/16" x 10 5/8""
$4.26 ea./100; 4.14 ea./250
Daily Investment: $.015 pennies per day
+ 25% NCU BONUS
 		Over 50 different subject themes to choose from!
Pricing as low as @ $1.07.
Daily Investment: less than 1/2 penny per day
+ 10% NCU BONUS

Other Styles and Formats:

email: melprestamo@brownandbigelow.com


Distribution Plans: The key to a successful calendar program is the distribution plan you select and devise. Once bought and paid for advertising calendars are a poor inventory investment. Their only return on investment is if they are completely and effectively distributed to your target market. Here are a couple of ideas that will help.

1. Personally Deliver each calendar to your clients. Personal contact gives you an opportunity to show appreciation for your clients patronage face to face. Shaking your customer's hand and personally thanking them for doing business with your is the best way to cement a business relationship. It also gives you an opportunity to be on site and inquire about changes and needs at your customer place of business.

2. Put them on the counter. In retail establishments, placing the calendars on your front counter is the quickest and easiest way to distribute your advertising calendars. However, it offers the least amount of control and highest potential for abuse and loss.

3. Mail the calendars to you customers & prospects. It is not always possible to meet and thank each customer personally. In this case, keep a mailing list of high ranking and important customers. Post and mail the calendars in mid November if the calendar has a December top sheet and in early December if it begins in January.

4. Sales Person Drop Off. Similar to personal delivery, having a salesperson make the delivery and express thanks of both your behalf is the next best means of distribution.

5. Include the calendars in your next delivery. If you have regular delivery services for your customers, include the calendar with that delivery. This is excellent for Fuel delivery companies.

6. Premium Programs. Design and run a premium program on certain products and services from your business during the year-end period. Us e a calendar idea with a higher perceived value and offer it as a gift with purchase or visit to your store or showroom.

7. Send to Referral Sources. Customers, associates in business and friends are your best sources for new client referrals. Your should keep a sign like a calendar in view at their home or place of business as a means of encouraging comments and endorsements.

8. Distribution at Special Events. Both retailers and large organizations have many opportunities during the year end to distribute calendars to customers and prospects at special festival events, seminars, meetings, and parties. Year-end town Fall Festivals are great opportunities for local businesses to meet new potential clients and offer a calendar gift as a remembrance. Corporate events and parties are also another opportunity to distirbute the calendar as a remembrance gift.

9. Give them employees. The right calendar selected as a gift and a show of appreciation can enhance and help develop greater employee morale. While a calendar will never replace a Bonus or year end gift, it can be a perfect delivery vehicle.

10. Use at Trade Shows. Year-end Trade shows offer another opportunity to distribute your advertising calendars to preospects and a wider audience than you own customer base.

11. Include in another promotion. Similar to a premium program, include the calendar as a gift within the paramenters of a larger promotion like a product introduction. A customer calendar can be designed to display important information about new products and services.

12. Take advantage of our "We Will Mail Direct" sergvices. We offer  use of our own mail room facilities at a low flat rate fee. It is a two part fee which includes our handling service plus USPS Bulk Mail, First, or Priority rates where applicable.

13. Open House Gift. Calendars are an ideal take one during an OPen House event for REaltors, businesses openeing a new facility, or funeral homes that have open visitor hours.